‘Egg-citing’ times as intellectual property law firm holds St Albans ‘Easter Egg’ hunt

A Hertfordshire intellectual property law firm has ‘hatched’ an ‘egg-straordinary’ scheme to hold an ‘Easter Egg’ hunt over the Easter weekend.

Cleveland Scott York is hoping that the hunt, which will take place in and around St Albans on Saturday 20 April and Easter Sunday 21 April 2019, will be a ‘cracking’ success.

However, rather than dotting traditional chocolate eggs around the city centre, the firm is instead hiding around 35 plastic eggs, each of which contains a code for a product or service designed to promote the wellbeing of either adults or children. The prizes on offer include a chocolate hamper, a session with a personal trainer, riding lessons and books and can either be kept by the finder for their own use or given as a gift.

Each prize has been donated by a business or organisation that operates in the local area, with the ‘Easter Egg’ hunt raising awareness about mental health and the charity, Mind in Mid Herts.

The eggs will be hidden throughout St Albans, including in the city centre, Verulamium Park, Clarence Park and a few other places, with one prize available per person so there are plenty to go round.

Emily Waddell, Marketing Assistant at Cleveland Scott York, said: “This might seem ‘egg-stravagant’ but we wanted to do something eye-catching to promote wellbeing, awareness of mental health and Mind in Mid Herts.

“Taking time to look after ourselves is ‘eggs-actly’ what most people need, which is why we have encouraged the businesses that are partnering with to donate a range of ‘egg-citing’ prizes to promote the wellbeing of either adults or children.

“We’re strong supporters of Mind in Mid Herts and we are pleased to be doing our bit for the cause.

“With codes inside the eggs waiting to be discovered, the hunt is quite literally ‘no yolk’ and there’s sure to be a scramble to find them.”

Nicola Kuklys, Training & Development Manager, at Mind in Mid Herts, added:

“We all have mental health just as we all have physical health, and we know that approximately 1 in 4 people in the UK will experience a mental health problem each year. It’s therefore really important that we raise awareness; letting people know its okay to talk about positive and poor mental health and let people know where to go for support. This is a really fun and exciting way in which to do that.”

Cleveland Scott York will be hiding the eggs in an around St Albans City Centre. It advises anyone taking part in the hunt that they will not be located on private property, nor will they be underground or hidden at height, so participants must not trespass, dig or climb to find the eggs. If they do, the firm says, they risk having ‘egg on their face’ or even prosecution.

Anyone taking part in the hunt should use #MindHunt on social media.

Posted on: 12th April 2019